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We see countless successful crowdfunding campaigns every day but not all of them are spectacularly successful. Only a few were able to exceed their goal more than 10 to 20 times.
These activities are definitely doing more than expected and actually good for them. So when you plan your own crowdfunding campaigns you can definitely get some constructive feedback from these campaigns. Today’s blog highlights five successful crowdfunding campaign examples and what you can learn from each.
1. Chess Up
As one of the most funded chess campaigns on Kickstarter if not the most funded ChessUp broke records with a beautifully designed campaign page. One of the key things they missed was the campaign video but they managed to get there despite the lack of video Detailed page description and overall introduction. You’ll find every feature of the product well explained as well as lucrative add-ons to make the campaign even more attractive to backers.
What you can learn from them: No matter what your product is you need to make sure to explain every feature and usability in detail. You can also divide features and explain them graphically to break the monotony.
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2. Sentien Audio
Another event that will immediately grab your attention is Sentient Audio. Their campaign video does it all. With beautiful ads that not only explain the product features but also introduce you to the team behind the entire campaign, it’s unlikely the campaign won’t span It achieved a level of success. The video is well shot with the lowest score for the background and maximum focus on the product and its features.
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What you can learn from them: The video of the event played a very important role in attracting the attention of the masses. Not only can you focus on the script for your product but you can also add a personal touch by introducing your team. Your team can be just you but your personal style definitely will Increase the overall credibility of your campaign.
3. Eye Mask by Ostrichpillow
When it’s an Ostrichpillow product you know it’s great for everyday use. However, when well-known brands start crowdfunding you need to make sure that your brand’s reputation isn’t in jeopardy So, so it’s great to see how Ostrichpillow highlights the features of the product and why you need it Integrate it perfectly into your life with their event page.
What you can learn from them: If you are a well-known brand taking the crowdfunding route you need to make sure you represent your product with your regular brand and references to your previous success. This will help you maintain brand credibility and gain new customers at the same time.
4. Ratio
Crowdfunding a classic retro product with such great success is no easy task but Ratio has done it well with its amazing page presentation. What’s really impressive about their campaign is that they also highlight the manufacturing process with graphics and beautiful images.
What you can learn from them: No matter how many graphics you write they play a huge role in enhancing your crowdfunding page layout. With eye-catching graphics and imagery, you can take your successful crowdfunding campaigns to success.
5. The first 3D luminous color wooden world map
First, the campaign stood out in the way they used graphics to represent their products. But one thing that really makes them stand out is their communication with their supporters. From replying to every comment to regular updates they keep up with their level and Communicate in the best possible way.
What you can learn from them: An important aspect of every event is communication. The more you do the better. Whether it’s responding to supporter inquiries on time or sending regular updates, the way you communicate will determine the credibility of your campaign.
Getting feedback from existing crowdfunding successes and failures has become fairly easy as new campaigns are released every day. The more you mention and discuss in successful crowdfunding campaigns examples the easier it will be for you to focus on the right areas and improve your own campaigns.
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